What “Headshots” Really Mean to Real Estate Agents.
As a real estate agent, your personal brand is everything. Potential clients are more likely to find you online than through traditional methods in today's digital age, which is why having a professional headshot is more important than ever. But don't just take our word for it; look at the numbers.
According to a study by the National Association of Realtors, 97% of home buyers use the internet to search for properties. In other words, a potential customer will first notice your internet presence, including your headshot.
Additionally, real estate agents are viewed as more reliable, knowledgeable, and successful when their websites and social media pages feature professional headshots, according to a separate research by the Real Estate Staging Association.
However, having a professional headshot can also have tangible outcomes, so it's not only about perception.
Zillow discovered that agents with professional headshots on their profiles had a 61% higher lead-to-appointment rate than those without in a study of more than 2,000 consumers.
Additionally, Homes.com discovered that agents with professional headshots on their profiles were seen as more approachable and more likely to be contacted in a separate survey of over 1,000 consumers.
What does all of this mean for Atlanta real estate agents, then?
Simply put, having a professional headshot can give you a significant competitive advantage in today's market. It can make you stand out online, gain the confidence of potential customers, and eventually help you close more sales.
If you're a real estate agent in Atlanta and you don't have a professional headshot yet, it's time to invest in one.
Not only will it help your personal brand and your business, but it will also make you look more attractive and approachable to your clients.
Contact us today and let us help you create a headshot that will set you apart and help you achieve your goals."
